Rolls-Royce is seeking to employ an external PR agency to help rebrand the luxury car maker as ‘cool’.
Rolls-Royce has allegedly never worked with external PR agencies before and is said to be in negotiations with numerous agencies to help market its new Ghost saloon to young, wealthy consumers.
A higher-ranking Roll-Royce source said: “It's not something we've done in the UK before, but we'd be very interested in hearing any ideas from agencies.”
The company portrays the Ghost as showcasing a “more contemporary, modern and cool” side to the brand. The firm is looking for PR agencies that focus in the automotive industry to help assist its current PR team.
Check out this car, a cool 1 million dollar modded 1995 Rolls-Royce Silver Spirit MKIV recently spotted in London. The ultimate show off car!
It was customized by Indian firm DC Designs and is rumored to belong to the Sultan of Brunei's family. Check out the cool doors!
The worst thing about this car has to be the dodgy number plate! Please tell me CEXI means something in another language or counting system. Because as far as I know, it's a tacky misspelling of "SEXY" and makes you look like an idiot.
A large programme for the "little" Rolls Royce. Automobile refiner Kourosh Mansory offers a breathtaking individualisation for the Rolls Royce Ghost. The specialist for luxury cars combines most precious materials with elaborate performance, individual appearance and stylish interior refinements. This creates a unique overall concept with a self-confident character. The most striking part of the metamorphosis is an individually varnish in Gold and Blue. The self-assured colouring does not only reflect the exclusive status of the car, but also emphasises the newly developed exterior shape.
The golden varnish accentuates the delicate cross-beam in the new front skirt as well as the vertical gill between the headlights and the front wheel houses. Also the modified radiator grill insert duly profits from the varnish.
The evidence for the increased performance of the MANSORY Ghost can be found in the side skirts, the stainless steel sheeting, the unobtrusive rear spoiler and the rear skirt with the indicated diffuser and the two-pass end pipes of the double sport exhaust system.
The sportiness imbued by the exterior package is confirmed by the content under the bonnet. Enlarged bi-turbo chargers, the map optimisation of the control electronics as well as the sports manifold and the sports catalysers significantly increase the performance of the Rolls Royce. Instead of serial 570 hp (420 kW), the Ghost refined by MANSORY now renders phenomenal 720 hp (530 kW) at 5,850 r.p.m. The engineers from the Bavarian town Brand near Bayreuth catapult the maximum torque from 780 to astonishing 1,020 Newton metres. Therefore, the engine accelerates the 2,360 kg of the car from 0 to 100 km/h in only 4.4 seconds and is thereby half a second faster than the serial version. Thanks to the removed top speed limitation, the acceleration does not stop at 250, but only at 310 km/h.
With these performance values, also the wheels are growing. Especially for the Rolls Royce Ghost, MANSORY developed a new design whose innovative look perfectly matches with the new appearance of the car.
The monoblock rims measure enormous 22 inches and their surface is refined with the same golden varnish as the exterior. At the front axle, 9 inch wide wheels carry the high-performance tyres Dunlop SP SportMaxx in the dimension 265/35, whereas the rear 10.5 inch wide wheels are fitted with tyres in the dimension 295/30.
The interior presents itself as an oasis for luxury and perfectly goes with the exquisite outer refinement. Large parts of the interior are covered with the most delicate leather with diamond-quilted ornaments and are completed by an ultra-suede lining from the roof line to the dashboard. Special wide carbon and a sports steering wheel in combination with light bamboo wood inlays render and atmosphere which can not be surpassed in terms of exclusiveness. Moreover, there are illuminated door sills and the implemented ambience light effects: seats, door casings and dashboard are equipped with LEDs which supply a pleasantly soft light throughout the passenger cabin.
Once again, company founder Kourosh Mansory has understood to lift a top luxury class automobile into even higher levels. After the refinement, the Rolls Royce Ghost presents itself with a self-confident character. There is a perfect synergy between technology and luxury which further confirms the individual design. Photos:wot.motortrend
New Rolls-Royce Ghost became the most powerful and fast car in the history of the company: 563 horsepowers, 4.9 seconds to hundred! The car is stuffed by electronics, including the trekshn-control and infra-red system of detection of pedestrians. At all it is conservative enough as a whole and traditionally comfortable.
Predictably, serial Rolls-Royce Ghost practically does not differ from the conceptual version 200EX, shown this spring. Contrast silvery colouring of a cowl and a windshield framework is an option – it is possible to order and the monophonic car. On a choice 12 colours are offered, we will list their names for fans: Adriatic Blue, Claret, Darkest Tungsten, Dark Indigo, Diamond Black, English White, Ensign Red, Jubilee Silver, Lunar Blue, Metropolitan Blue, New Sable, Sea Green. Cars in the same shop where and Phantom, on painting and polishing of one Ghost leaves seven days are painted.
The system without key access already meets and on accessible models, but is unusual to conservative mark: Ghost opens itself when the owner with a charm approaches on distance of 1.5 metres (option). Inside – traditional style Rolls-Royce: simple, deliberately "craft" forms, a skin, the massive wooden panels, the chromeplated details, vent holes of type "eyeball". The interior by lamps with matte plafonds is highlighted. The screen on a front panel is hidden under a wooden cover, and additional functions can be steered or the rotary controller with additional buttons which has settled down on the central extension housing, or a voice.
The form of rear seats allows to turn slightly to the interlocutor who is sitting next. By the way, it is possible to choose both an integral sofa, and individual armchairs with massage, heating up and air-conditioning. As an option folding little tables for a lunch are offered a minibar with illumination, a compartment for champagne glasses. In backs of front armchairs it is possible to establish 9-inch monitors, and in a small box – a changer on 6 disks. The interesting moment - in front doors umbrellas with a teflon covering hide. Ghost is stuffed by various auxiliary electronic systems, however developers pay attention: they were projected so that not to disturb to the driver and to confuse it, and to do steering easier and pleasant. The list habitual enough for the prestigious modern car also engages the trekshn-control, stabilisation system, etc.
Ghost is equipped by system of night vision, the infra-red radiator allows to find out pedestrians on distance to 300 metres and to display them on the monitor. The distance to object, its speed and a direction is defined, by results of the analysis of the information the car gives out the prevention to the driver. Also in the list of equipment Head-Up the display (on a windshield the information is displayed necessary for the driver), "the alarm clock", warning vibration about traverse of a dividing strip, adaptive rotary headlights, active cruise-control with function Stop&Go. Some chambers in a lobby and a car rear help to park.
To combine traditional comfort and high dynamics the pneumatic suspender with absorbers steered electronics allows. As developers inform, it is rather sensitive, and is capable to correct the characteristics, for example, in case the passenger sits only on the one hand. The road gleam is regulated within 25 millimetres. Engine V12 in volume of 6.6 litres with two turbines develops capacity of 563 h.p. that allows the car to be dispersed to 100 km/h for 4.9 seconds, the maximum speed is limited 250 km/h. A gear box 8-step automatic, manufactures ZF. Average fuel consumption makes 13.6 litres on 100 kilometres.
In Great Britain Rolls-Royce Ghost will be on sale for 165000 pounds, in Europe the price will make 213000 euros, in the USA 245000 dollars.
In the near future on one of auctions the most expensive car on a planet can be sold by auction! It is a question about Rolls-Royce Phantom II 40/50 HP Continental 1934 which also is known as Star of India. Lately the limousine was stored in a museum of the city of Mulheim. Hans Gjuntera Zah in which garage while away the century some more invaluable cars owned a curiosity. But the ubiquitous paw of financial crisis has reached and the collector whom, trying to escape from financial difficulties, has exposed on auction some unique cars in which number it has appeared Star of India.
And now the most important thing – the price. The collector has estimated the car in 10 million euro! And, the car will be on sale at auction so, its cost can increase in times: many well-founded fans of olden time nervously swallow at a sight on Star of India. Thus, Rolls-Royce Phantom 1934 becomes the most expensive car on a planet.
